Sponsorship history
Giesse, Reguitti and motorsports
Giesse has a long history of successful sponsorships. Founded in Emilia-Romagna, at the heart of the famous “Motor Valley”, the same region that gave rise to iconic motorsport and luxury brands such as Ferrari, Lamborghini, Ducati, Maserati, and Pagani. The company has naturally found in motorsports a way to express its roots and values.
Over the years, these sponsorships have involved historic brands like Ferrari and Lancia, as well as teams competing in prestigious events such as the World Rally Championship and the Le Mans Series, alongside national and local races. These collaborations have supported Giesse’s growth, confirming how successful brands, even across different industries, often share a common culture of excellence, innovation, and performance.
Take a look below for a few examples from Giesse and Reguitti sponsorship history books.
Reguitti has historically linked its name to the world of rally racing, in line with the Val Sabbia territory where the company is based. A landscape of winding roads and mountainous environments that demand precision, control, and reliability. The same values that define both the brand and the competitions it supports.
Victories
Giesse and Reguitti sponsored teams have won titles in several different motorsport classes.
- 1993 – European Rally Championship
- 1994 – Class 1 World Powerboat Championship
- 1994 – 1000 Lakes Rally
- 1996 – Monte Carlo Rally
- 1997 – International Sports Racing Series SR1 class
- 1998 – International Sports Racing Series SR1 class
- 1998 – 24 Hours of Daytona
- 2006 – Monza Rally (N class)
- 2006 – FIA GT2 Championship
- 2011 – Le Mans Grand Touring Endurance
- 2011 – Monza Rally (N4 class)
Did you know?
Ayrton Senna driving the Giesse-Ferretti Class 1
In 1993, just a few days after the San Marino Grand Prix, Ayrton Senna was on the Romagna coast when, almost by chance, he was offered a completely new experience: to step aboard a powerful offshore boat designed by Norberto Ferretti.
Senna had never driven such a craft, nor had he ever seen one up close. Yet, as soon as he got onto the catamaran—an advanced machine powered by two Lamborghini engines delivering over 900 horsepower each—he immediately showed curiosity and an almost instinctive approach, asking for technical details and trying to “feel” the boat right away.
After just a few minutes of adaptation, he began to push naturally, tackling turns, slaloms and accelerations as if he had always been at ease on water. In a very short time, he was able to interpret the behavior of the hull and the waves, reaching impressive speeds of over 200 km/h, with the same sensitivity that made him unique on track.
This episode has become emblematic of Senna’s talent: the ability to understand and master a completely new machine almost instantly, transferring instinct, technique and control from one context to another, without any prior experience.
Credit: gentlemendrivers_official, Luca Ferrari